WPP Media has been appointed as the performance marketing partner for InCred Money, marking a collaboration to support the platform’s next phase of digital growth. Using data-led performance, technology-driven insights, and creative capability, WPP Media will lead the brand’s full-funnel marketing strategy from Mumbai. The partnership shows WPP Media’s ability to integrate intelligence, innovation, and agility to build solutions focused on outcomes and business impact.
InCred Money is working to reshape India’s wealth-tech space by making alternative assets such as venture debt, high-yield debt, and unlisted equity accessible to everyday investors. Built on technology and trust, the platform aims to help a new generation diversify better and grow faster. By partnering with WPP Media, InCred Money aims to accelerate its next phase of expansion.
For WPP Media, the partnership reflects its focus on performance marketing where data, technology, and creativity work together to build brands that grow with their consumers. As India’s fintech ecosystem becomes more experience-led and insight-driven, WPP Media continues to shape how outcome-focused marketing can drive measurable growth in the digital economy.
Vijay Kuppa, CEO, InCred Money said, “Investing should feel empowering, not overwhelming. At InCred Money, we’re reshaping the financial ecosystem by building a holistic platform that brings all major asset classes together from Unlisted Shares and Digital Gold to Equity Broking, and soon, Mutual Funds and US Stocks. Our partnership with WPP Media strengthens this vision by making alternative and emerging investments simple, transparent, and accessible for every investor. We want people to make confident, informed, and meaningful financial choices, so we are committed to expanding the possibilities available to them.”
Priti Murthy, President Client Solutions, WPP Media South Asia said, “Performance marketing today goes beyond driving clicks today it’s about engineering sustainable growth. Fintech players like InCred Money are reshaping the rules of engagement, where intelligence, creativity, and agility work together to create lasting impact. This partnership reflects our shared vision to design performance strategies that drive both business results and brand momentum in the digital economy.”
