Nostalgia is having a moment and Yes Madam is cashing in on it with style. The at-home beauty and wellness platform has unveiled a new digital campaign featuring television icon Shweta Tiwari, cleverly recreating the much-loved washroom scene from Zindagi Na Milegi Dobara with a modern beauty twist.
Continuing its run of celebrity-led campaigns after collaborations with names like Ekta Kapoor, Sakshi Tanwar, and Anita Hassanandani, Yes Madam taps into pop-culture familiarity to strike an instant emotional chord. The film pairs Tiwari with Akanksha Vishnoi, Co-founder of Yes Madam, as they reimagine the iconic cinematic moment from Zindagi Na Milegi Dobara this time rooted in everyday self-care, humor, and glow-up conversations.
In the campaign video, Tiwari is seen casually sharing her go-to beauty routine while promoting Yes Madam’s Korean range of at-home salon services, highlighting how achieving natural blush and glowing skin doesn’t need a salon visit anymore. The narrative subtly reinforces the brand’s promise of convenience, effectiveness, and professional-grade treatments delivered straight to one’s doorstep.
Link to the campaign: https://youtube.com/shorts/KbPk8JZFrl4?si=cfKpSao5joI0LFbg
Speaking about the collaboration, Akanksha Vishnoi, Co-founder of Yes Madam, shared,
“We’ve always believed in creating campaigns that feel familiar, warm, and rooted in culture. Working with Shweta was special because she brings authenticity and nostalgia together so effortlessly. Recreating a scene people genuinely love, while weaving in self-care and beauty, felt like a natural extension of the Yes Madam story.”
