Youthbeat, the youth and creator-focused division of SW Network, has secured the mandate for the Myntra Style Squad campaign, marking a significant win in the fast-evolving creator commerce space. The agency will curate and manage a handpicked collective of fashion-forward influencers to drive authentic, youth-centric storytelling for Myntra.
The partnership underscores the growing importance of creator-led content in shaping fashion discovery, influencing purchase decisions and strengthening digital brand affinity among Gen Z and millennial consumers.
Under the mandate, Youthbeat will assemble and manage a curated squad of influencers spanning fashion, lifestyle and youth culture. The focus is not just on visibility, but on building a sustained, structured content journey that reflects how young audiences consume and interact with fashion today through relatable narratives, trend-driven formats and platform-native storytelling.
Rather than one-off influencer bursts, the Myntra Style Squad aims to function as a cohesive creator ecosystem blending cultural relevance with consistent engagement across digital touchpoints.
With an expanding portfolio of large-scale influencer campaigns, Youthbeat has been positioning itself as a specialist in youth-focused, community-driven brand building. The Myntra Style Squad win further strengthens its credentials in managing structured creator programs at scale.
Expressing excitement about the collaboration, Raghav Bagai, Co-Founder, Youthbeat, said: “We are thrilled to partner with Myntra once again and support their mission of strengthening digital fashion culture. With a powerful line-up of talented creators and a long-term, structured content journey, we aim to craft engaging and trend-forward narratives that resonate with Myntra’s audience. Our focus is on delivering consistent impact while driving measurable value.”
Shubham Chawla, Business Head – Creator & Influencer Vertical, Youthbeat, added: “Creators today play a powerful role in shaping fashion discovery and purchase decisions among young consumers. With the Myntra Style Squad, our goal is to build a high-impact creator ecosystem that blends cultural relevance, trend awareness, and authentic storytelling. By combining Myntra’s strong fashion authority with our creator-first approach, we aim to deliver content that not only inspires but also drives meaningful engagement and long-term brand affinity.”
Commenting on the partnership, Monalisa Panda, Head of Social, Myntra, said: “Creator-led storytelling continues to be a key growth driver for the fashion category. Partnering with agencies that deeply understand consumer behaviour and prioritise authenticity in content is crucial. Youthbeat’s proven track record and strong creator network make them an ideal partner for the Myntra Style Squad initiative. We look forward to amplifying our brand voice and unlocking new possibilities together.”
