India’s public broadcaster Prasar Bharati has taken a step towards the creator economy with the launch of Creator’s Corner, a programme on DD News that will bring digital creators directly onto national television. The initiative has been introduced in line with Prime Minister Narendra Modi’s vision to recognise and support India’s fast-growing community of content creators.
Creator’s Corner has been positioned as the first step in a larger reform journey for Prasar Bharati.
Creator’s Corner has been scheduled to air Monday to Friday at 7:00 PM on DD News, with a repeat telecast at 9:30 AM the following day. Each episode will feature four to six short videos or reels curated from creators across the country. The content will span a wide range of themes, including news and current affairs, culture, travel, food, art and literature, music and dance, health and wellness, education, science and technology, environment and sustainability, inspiring stories, and entertainment.
Speaking on the occasion, Union Minister Ashwini Vaishnaw said that under the leadership of Prime Minister Narendra Modi, India has witnessed reforms across every sector over the past 11 years and similar reforms are now visible in Prasar Bharati.
As India’s creator economy continues to grow, Creator’s Corner has positioned DD News as an active participant in shaping its future bridging traditional broadcasting with digital-first creativity and marking a new chapter for public media in the country.
He stated that 2026 will be the year of major reforms for Prasar Bharati, with the Ministry of Information and Broadcasting also undergoing complete restructuring. These reforms will orient institutions like Doordarshan and AIR towards industry participation, new-generation creators, and technology-driven processes. He said the launch of Creator Corner marks the first step in this reform journey. Referring to the WAVES platform launched last year, he noted its role in boosting the creator economy, adding one crore youth, generating new employment opportunities, and contributing nearly Rs.5,000 crore to the ecosystem.
Minister of state for information and broadcasting Dr. L. Murugan said that the launch of Doordarshan’s Creator Corner is a significant step in empowering India’s growing community of content creators, in line with the Prime Minister’s vision for the Orange Economy. He highlighted how creators from small towns and regions across the country are independently producing, editing, and sharing content, building livelihoods without large studios. He noted that Doordarshan will now provide these creators a strong national and global platform, and congratulated the DD team for this initiative.
MIB Secretary Sanjay Jaju highlighted that the initiative will help build a vibrant, responsible, and inclusive creator ecosystem, recognising creators not just as actors but as complete content makers. He noted that the Creator Corner, launching on DD News, will gradually expand across all Doordarshan channels, offering creators from diverse languages, regions, and genres a national platform. He added that the dedicated prime-time slot will help creators reach wider audiences while enriching public broadcasting with diverse perspectives.
