When Brands Are Taking A Trip Back To The 80s With AI

The internet has a new favourite time machine and brands are happily stepping inside it.

As AI-generated visuals bring the unmistakable mood of the 1980s back to social feeds, brands are turning the viral trend into more than just a nostalgia trip. From retro styling and grainy visuals to larger-than-life colours and distinctly 80s-inspired worlds, the format is giving brands a familiar cultural reference point to play with while keeping their content firmly rooted in the moment.

And what makes the trend particularly interesting is how differently brands are approaching the same visual language. Some are leaning into nostalgia, others are using the trend to reimagine their own identity, while a few are simply having fun with the format. Together, these posts show how quickly a viral internet aesthetic can move from individual experimentation to a full-fledged brand playground.

1. Vadilal Ice Creams

 

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2. FNP

 

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3. Hocco Ice Cream

 

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4. Bingo

 

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5. Cadbury Dairy Milk

 

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6. Wendy’s India

 

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7. Dabur

 

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8. Campus Shoes

 

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9. KFC

 

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10. Libas

 

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