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boAt Elevates Sammyak Jain To Lead International Business Push

boAt has elevated Sammyak Jain to Business Head – International Business as it sharpens its focus on global expansion. The move signals the brand’s intent to scale its India-born success story across international markets.

BrandBeats Desk by BrandBeats Desk
January 15, 2026
in Marketing
Reading Time: 1 min read
boAt Elevates Sammyak Jain To Lead International Business Push
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boAt, has elevated Sammyak Jain to the role of Business Head, International Business, marking a key leadership move as the company accelerates its global ambitions. 

In his expanded role, Jain will be responsible for shaping and executing boAt’s international business strategy.  Jain has been part of boAt’s leadership team since 2022 and currently heads Enterprise & ODM Sales, while also leading Strategy & Operations. Over the past few years, he has played a critical role in defining boAt’s growth roadmap, helping the brand scale efficiently in a highly competitive consumer electronics market. His elevation highlights the company’s confidence in internal leadership as it takes its next phase of growth global.

Before joining boAt, Jain spent nearly six years at Bain & Company, where he progressed from Associate Consultant to Senior Manager. Academically, Jain holds a B.Tech from IIT Delhi and an MBA from IIM Calcutta.

Commenting on the elevation, Gaurav Nayyar, CEO, boAt, said, “Global expansion is central to boAt’s long-term growth strategy. boAt’s journey beyond India is accelerating, with several international markets now becoming meaningful growth drivers. This elevation is part of our effort to strengthen leadership and sharpen our global execution.”

Speaking about his new role, Sammyak Jain said “This is an exciting moment for boAt as we take our India – born brand to the world. I’m grateful for the trust placed in me and look forward to building high-impact international businesses that stay true to boAt’s bold, consumer-first DNA.”

Tags: boAtBusiness HeadSammyak Jain

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