Macaw Paints has unveiled its second television commercial featuring actor Kartik Aaryan, this time presenting him as the ‘Macaw Genie’ who brings homeowners’ colour and makeover wishes to life. The campaign is part of the brand’s festive push around Durga Puja and Diwali.
Built around the proposition ‘Macaw ke rang, magic ke sang’, the film uses the idea of a genie to dramatise the role of colour in transforming a home. It opens with a man petting a macaw in his room, before the bird transforms into Aaryan’s Genie character. The Genie then fulfils his wishes through a series of colourful home makeovers, culminating in a before-and-after transformation.
At the centre of the campaign is Macaw Paints’ portfolio of more than 10,000 shades, with the Genie serving as a metaphor for turning consumers’ ideas for their homes into reality.
The new TVC forms part of a wider festive campaign that will run across digital and social platforms, on-ground activations and other consumer touchpoints during the Durga Puja and Diwali period. The brand is using the festive season’s association with home refreshes and celebrations to position colour as part of the makeover process.
Aaryan’s association with Macaw Paints began in 2025, when he was appointed as the brand ambassador. The latest film marks the second TVC featuring the actor for the paints brand.
With the festive campaign, Macaw Paints is extending its existing colour-led brand platform into a larger home-transformation narrative, using Aaryan’s Genie character and its 10,000-plus shade portfolio to build the communication.
