Polo Elevators has roped in global wrestling icon ‘The Great Khali’ as its brand ambassador, marking a high-impact move in the otherwise low-noise elevator and infrastructure space.
With the campaign tagline “No Jhatke, Only Hatke,” the brand is leaning into a culturally familiar insight smoothness matters, especially in everyday infrastructure that people rely on without a second thought.
The campaign aims to highlight what Polo claims as its core differentiator, elevators that are engineered for strength without shocks, combining robust build quality with smooth performance and advanced safety systems. The brand’s portfolio spans residential buildings, hospitals, commercial spaces, high-rises, and premium villas segments where reliability isn’t optional, it’s expected.
Khali’s larger-than-life persona fits neatly into this narrative. Known globally for his strength and discipline, he becomes a visual shorthand for what the brand wants to stand for—power that’s controlled, dependable, and reassuring.
The new brand campaign will roll out across television, digital platforms, print, outdoor hoardings, and social media, including Instagram, YouTube, Facebook, and LinkedIn. The integrated approach reflects Polo’s intent to scale visibility beyond regional familiarity and into a more national conversation as it prepares for wider expansion.
With Khali as the face of the brand, the company is signalling bigger ambitions, with plans to expand nationwide by 2030. The move reflects a broader trend in B2B and infrastructure brands borrowing cues from consumer marketing using storytelling, recognisable faces, and cultural hooks to stand out in competitive, technically driven categories.
View this post on Instagram
Speaking on the association, The Great Khali said, “I am proud to be part of Polo Elevators’ journey. Elevators are not just about convenience; they are about trust and safety, something families depend on every single day. My family has been using Polo Elevators for years, and the experience has always been smooth, safe, and reliable.
For Khali, the association goes beyond a typical endorsement, “What I truly admire about Polo Elevators is their unmatched strength and dependability, backed by the pride of being a homegrown Indian brand. As a Make-in-India product, Polo represents the power, confidence, and commitment to quality that our nation stands for.” He added.
Umang Bansal, Chairman, Polo Elevators, said, “Having ‘The Great Khali’ onboard is a milestone for us. His persona reflects strength, discipline, and global confidence values that perfectly resonate with Polo Elevators. For decades, we have earned the trust of customers across homes, hospitals, commercial buildings, and high-rise projects, and this association further strengthens that promise.
“As a proudly Indian company, Polo Elevators stands firmly aligned with the vision of Atmanirbhar Bharat and Make in India, contributing to the nation’s industrial strength with world-class engineering, indigenous manufacturing, and unwavering reliability. Our commitment is clear: to deliver elevators that are powerful, safe, dependable, and proudly built in India.”
Gaurav Bansal, Managing Director, Polo Elevators, noted, “Polo Elevators has always stood apart for its customized engineering excellence, luxury design capabilities, and unmatched after-sales support. With Khali joining our journey, we are taking our communication to a much larger and stronger space. Our marketing strategy is built on impactful storytelling and trust-building through an integrated 360-degree campaign across television, digital platforms, print, outdoor, and social media.
“From high-impact brand films to targeted digital engagement, experiential branding, and strong visual identity, we are ensuring that Polo’s message of safety, strength, and reliability reaches every consumer segment. As India moves toward smarter and safer infrastructure, Polo Elevators will continue to lead with innovation, credibility, and powerful brand communication.”
