GLAM21 has completed 10 years in the Indian beauty market and launched an anniversary campaign, ‘10 & Trending’. As part of the campaign, the beauty brand is also running a 10-day anniversary sale on its website from August 1 to 10, 2026.
Over the past decade, GLAM21 has expanded its presence across offline and online retail channels. The company currently has a presence in more than 25,000 retail outlets across India, supported by its dealer and distribution network.
The brand has a portfolio of more than 150 products and over 1,200 SKUs across multiple beauty categories. Its products are also available through e-commerce and quick commerce platforms including Nykaa, Amazon, Myntra, Flipkart, Blinkit, Swiggy Instamart and Zepto.
Through the 10 & Trending campaign, GLAM21 is focusing on Gen Z consumers and positioning its range around current beauty trends and affordable pricing.
Watch the campaign
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Commenting on the milestone, Bikash Goyal, Co-Founder, GLAM21, said, “Completing ten years is a proud little milestone for everyone at GLAM21. What started as a vision to make quality beauty affordable for every Indian consumer has grown into a brand that people trust genuinely. This milestone is really for our customers, retail partners, distributors, and each individual who has been part of the journey.”
He further added, “Now as we head into the next chapter, we stay focused on driving innovation, expanding our portfolio, and building trend-forward beauty solutions that actually click with today’s consumers, especially Gen Z, while still keeping quality beauty within reach at affordable prices.”
