H&M Beauty India has appointed actor Sharvari as its first-ever brand ambassador in the country, marking a new phase for the beauty business as it builds its presence in the Indian market.
With the partnership, Sharvari will front H&M Beauty’s communication in India, bringing her personal approach to beauty and fashion into the brand’s campaigns. The association also comes as H&M Beauty expands its offering across makeup, fragrance, hair and body care, positioning beauty as an extension of personal style rather than a separate category.
For Sharvari, the association centres on the idea of beauty as a form of personal expression. The actor said she views beauty as a way to experiment, have fun and feel confident, while connecting with H&M Beauty’s positioning around accessible and uncomplicated beauty.
The partnership comes at a time when Sharvari has been building a fashion and beauty identity alongside her acting career. Her recent filmography includes Munjya, Vedaa, Main Vaapas Aaunga and YRF’s Alpha.
H&M Beauty’s India portfolio spans makeup, fragrance, hair and body care, with the brand describing the assortment as a way to complete an H&M look.
The appointment coincides with the launch of H&M Beauty’s latest assortment in India. The range includes products such as the Elixir Gold Perfume, Blush & Glow Duo Palette, Glow Touch Liquid Highlighter, Waterproof Kajal, Swipe & Smudge Liquid Eyeshadow, Glowy Tint Liquid Blush, Plump Gloss and an EDP Fragrance Kit.
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H&M’s India website is also featuring a selection of products under “Sharvari’s Selections”, including the Plump Gloss, Discovery Set EdP, Vanilla Silk Elixir Parfum, Blush & Glow Duo Palette and Glow Touch Liquid Highlighter.
The new assortment is available from October 1 through H&M’s online platform, Nykaa and Myntra, as well as H&M stores across India.
With Sharvari as its first India ambassador, H&M Beauty is using the actor’s contemporary fashion and beauty persona to build its identity in a market where beauty is increasingly becoming part of everyday personal styling. The partnership gives the brand a familiar face for its next phase of growth while keeping the focus on experimentation, individuality and making beauty part of one’s own style.
