Chandrika, Wipro Consumer Care and Lighting’s Ayurvedic soap brand, is back with a new campaign featuring actor and long-time brand ambassador Keerthy Suresh. The campaign revisits the brand’s focus on natural glow, this time through a more contemporary wedding setting.
Set during a traditional Kerala wedding, the film follows Gowri, a young girl who notices a mystery guest turning heads with her radiant appearance. She follows the woman through the celebrations before discovering that she is Keerthy Suresh.
When Gowri asks Keerthy about the secret behind her glow, she points to Chandrika. The film brings the brand’s Ayurvedic positioning into the story, highlighting coconut oil and seven Ayurvedic herbs as part of its formulation.
The campaign is being rolled out across television channels in Kerala, along with outdoor media across the state and digital platforms including YouTube.
Watch the campaign
Commenting on the campaign, Mr Ravindra Ramavath, Senior General Manager – Marketing, Wipro Consumer Care, said, “Chandrika has a rich heritage of over eight decades as India’s first Ayurvedic soap. As a new generation of consumers increasingly seeks a natural and authentic look, the film brings this aspiration alive through its relatable narrative and Keerthy Suresh’s portrayal. By highlighting Chandrika’s Ayurvedic ingredients in a coconut oil base, the campaign presents its promise of naturally glowing skin in a way that feels modern yet rooted in tradition.”
