Whisper has launched a new campaign featuring Indian cricketer Jemimah Rodrigues to spotlight its latest innovation the Whisper Period Panty. The campaign reinforces a powerful idea, periods should never dictate how a girl moves, plays, studies, or lives her life.
Rooted in the realities of today’s fast-paced routines, the campaign highlights how traditional period products can often feel limiting, with concerns around leaks, discomfort, and frequent adjustments. Whisper’s Period Panty positions itself as a modern alternative, offering 360-degree leakage protection with the ease and comfort of regular underwear.
From Whisper’s perspective, the campaign reflects the evolving needs of today’s girls and women. As routines become more active and demanding, period care must evolve too. The campaign, titled ‘Ab Mudna Nahi, Udna Hai’, underlines Whisper’s larger commitment to normalising conversations around periods and empowering girls to live life on their own terms. By pairing innovation with a strong cultural voice like Jemimah Rodrigues, Whisper aims to redefine period care as something that enables confidence, freedom of movement, and everyday ambition.
Speaking about the collaboration, Rodrigues said “When you are batting for your country, the last thing you want is to worry about your periods. Your game needs your focus and your period product needs to deliver on that. I love that the Whisper Period Panty is made for continuous absorption all day supporting me from morning to night, while giving me 360 degree protection.”
Explaining about Whisper’s role she added “It is comfortable and easy to wear and lets me focus on what I’m doing, whether that’s playing a match, training, or just getting through a busy day. Periods are a normal part of life, and we need solutions that fit into our routine and not vice versa. Kyunki ab Mudna Nahi, Bas Udna Hai”
Speaking on the association, Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India said, “At Whisper, we believe that period care should evolve with the lives of girls and women today. From first periods to college life and active routines, their needs are changing, and our innovations reflect that. The Whisper Period Panty is designed to offer dependable protection with comfort even on heavy flow days, allowing girls to go about their day with confidence and ease. Our association with Jemimah Rodrigues brings this belief to life, as she truly represents a generation that refuses to look back because of periods.”
