KISNA Diamond and Gold Jewellery has launched its nationwide ‘KISNA Shop Sparkle Win Campaign ’26’, spanning 218 cities across 24 states and offering customers an opportunity to win 823 vehicles during the festive season.
The campaign, which will run through the first week of December 2026, includes 247 cars and 576 scooters as prizes. Customers purchasing diamond jewellery worth Rs 25,000 are eligible for one lucky draw coupon, while purchases of gold jewellery worth Rs 75,000 qualify for one coupon.
The campaign will feature three lucky draws, with the final draw for the car prizes scheduled to take place in December. Eligible coupon holders will be invited to their respective KISNA stores, where winners will be selected through a live ballot process.
Timed around the festive period, when jewellery purchases typically form part of celebrations and family occasions, the initiative seeks to add a reward-led element to the buying experience across KISNA’s retail network.
With its nationwide rollout, #Shop_Sparkle_Win extends KISNA’s festive customer engagement strategy across its retail network, combining jewellery purchases with a nationwide reward programme.
Speaking about the campaign, Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”
Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added, “Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
