Cleartrip, a Flipkart company, has released an AI-generated ad film for its Big Billion Days (BBD) 2026 campaign, using humour to highlight the growing popularity of travel during the festive season. The film takes an unusual approach to travel advertising by focusing on birds frustrated with humans taking off on holidays.
Set in a conference room where birds gather to discuss the problem, the film features a peacock complaining, “mor offers, mor deals, not any mor please,” while a crow expresses frustration over humans constantly flying away. The film uses anthropomorphism and wordplay to turn the birds’ complaints into a humorous take on the rising demand for travel deals.
Beyond the film, Cleartrip is extending its Big Billion Days campaign across outdoor advertising in metros and streets, along with print and digital platforms. The campaign centres on the idea that travel is increasingly becoming a regular part of consumers’ lives rather than an occasional aspiration.
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, said, “This Big Billion Days, we’re not selling travel, we’re validating it. A peacock frustrated by ‘mor deals,’ employees disappearing from offices, everyday people in vacation gear on the metro aren’t random creative choices; they’re reflections of real consumer behaviour.”
He added, “In our AI-based film, we give the birds a point of view as they watch all the humans fly off for their holidays. AI helps us bring this unexpected, playful world to life in a visually distinctive way, while building on the spirit of Pura India Hoga Phurr.”
