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RCB Women Won The Cup & Brands Won the Internet

As Royal Challengers Bengaluru lifted their second WPL title in a row, brands jumped into the moment with clever posts, cultural callbacks, and celebratory creativity across social media.

BrandBeats Desk by BrandBeats Desk
February 6, 2026
in Buzz
Reading Time: 16 mins read
RCB Women Won The Cup & Brands Won the Internet
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Royal Challengers Bengaluru, the franchise that cricket fans love to tease for its near-misses and heartbreaks, RCB’s women’s team has seized the spotlight, lifting the Women’s Premier League (WPL) trophy for the second time in a row and giving its passionate fanbase every reason to roar.

On 5 February 2026 at the Baroda Cricket Association Stadium, in a final that had fans on the edge of their seats, RCB Women chased down a challenging target of 204 runs, reaching 204/4 in 19.4 overs, sealing a thrilling six-wicket victory over Delhi Capitals Women. Captain Smriti Mandhana was the star performer, smashing a rapid 87 off 41 balls, while Georgia Voll provided perfect support with 79 off 54 together crafting a record chase in WPL final history.

And of course while the on-field action was full of drama and delight, the real social media party began the moment the final ball went down. From brands getting playful with memes to heartfelt congratulatory posts, yesterday’s win triggered a wave of creative reactions across platforms.

Below, we break down which brands posted what, and how they celebrated this historic RCB moment online.

1. PUMA India

PUMA India jumped into the celebration with full energy, cheering on RCB Women for their back-to-back WPL glory.

 

View this post on Instagram

 

A post shared by PUMA India (@pumaindia)

2. Amul

Amul India brought its signature wit to the celebration, turning RCB Women’s historic WPL triumph into its own buttery masterpiece.

 

View this post on Instagram

 

A post shared by Amul – The Taste of India (@amul_india)

3. Starsports India

Star Sports India captured the electric energy of the WPL final and turned it into pure celebratory drama, just like the game itself.

 

View this post on Instagram

 

A post shared by Star Sports India (@starsportsindia)

4. OttplayApp

OttplayApp took the victory party online with its own cinematic spin, turning RCB Women’s WPL triumph into a reel-worthy blockbuster moment

 

View this post on Instagram

 

A post shared by OTTplay App (@ottplayapp)

5. PVR Cinemas

PVR Cinemas declared it a blockbuster ending, officially turning “Ee Sala Cup Namdu” from a long-standing hope into on-screen reality.

 

View this post on Instagram

 

A post shared by PVR Cinemas (@pvrcinemas_official)

6. Hajmola

Hajmola India spiced up RCB Women’s back-to-back triumph with a cheeky visual that mixed trophies with trademark chatkara.

 

View this post on Instagram

 

A post shared by Hajmola (@hajmolaindia)

7. boAT

With Bengaluru celebrating and Delhi switching to sad songs, boAT used humour and cultural rivalry to plug straight into the post-match mood, loud, relatable, and effortlessly on-brand.

 

View this post on Instagram

 

A post shared by boAt (@boat.nirvana)

8. YouTube India

By mixing platform lingo with sporting glory, the post captured how this win feels less like a one-off moment and more like the start of a winning series fans want to keep watching.

 

View this post on Instagram

 

A post shared by YouTube India (@youtubeindia)

9. Namma Yatri

By flipping the iconic “Ee Sala” chant into “Any Sala Cup Namde,” Namma Yatri blended Bengaluru pride with match-day joy, making the celebration feel hyperlocal and heartfelt.

 

View this post on Instagram

 

A post shared by Namma Yatri (@namma.yatri)

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