Just days after tying the knot in an intimate yet star-studded ceremony in Udaipur, South cinema’s favourite pair Rashmika Mandanna and Vijay Deverakonda are once again trending, this time not for their wedding photos, but for a charming new ad campaign with fashion house Manyavar Mohey.
The latest Manyavar Mohey campaign features Rashmika and Vijay as the faces of the brand’s Made For Each Other wedding collection. Shot as a light-hearted musical short film, it uses playful banter and quirky outfit disagreements between the couple to tell a bigger story about partnership, personality and wedding fashion.
In the ad, the duo start off teasing each other about wedding outfits, Rashmika questioning “Twinning ka plan tha?” and Vijay offering cheeky responses. only to end up showcasing coordinated and elegant wedding wear that reflects both tradition and modern flair.
The campaign was conceptualised by Shreyansh Baid and underscores how Manyavar Mohey is positioning itself as a part of real love stories, not just fashion moments.
The ad release couldn’t be more perfectly timed. The actor-couple’s Udaipur wedding on February 26, blending Telugu and Kodava traditions sent fans worldwide into a frenzy, with their rustic-royal outfits and intimate ceremony earning massive social media attention.
Just days later, the couple embarked on celebrations that extended beyond the wedding venue including annadanam (food distribution) and sweets distribution across major temples in India, and a grand reception scheduled for March 4 in Hyderabad.
