SBI General Insurance has appointed Pankaj Tripathi as its Brand Ambassador and launched an integrated campaign titled Chuniye Bharosa Apno Sa. The collaboration brings together a brand positioned around trust and transparency with an actor widely regarded for his authenticity and credibility.
According to the company, Tripathi’s grounded and relatable persona aligns closely with its core promise of trust that feels personal, dependable, and reassuring for families across India.
The brand has launched a health insurance film as part of its ‘Chuniye Bharosa, Apno Sa’ campaign, highlighting its promise of being a trusted partner in safeguarding families. The campaign is rooted in the belief that true assurance is built through quiet, everyday acts of care, the small, consistent gestures that reflect responsibility, protection and unwavering support.
Featuring Pankaj Tripathi, the film portrays him as a steady and thoughtful presence within his family, expressing care through small but meaningful gestures. His character reflects empathy and commitment, echoing the insurer’s promise of standing by families when it matters most. The campaign has been conceptualised and executed by TBWA\Lintas.
According to the brand, this philosophy holds greater significance in today’s evolving healthcare environment. With rising medical costs and increased health awareness, comprehensive health insurance is becoming an essential part of financial planning for families.
The brand states that it is working to make the category more meaningful through product innovation, technology-led processes, and a focus on transparent and seamless claim settlements.
Link to the campaign:
Speaking on the collaboration, Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “India is witnessing a clear shift in how families approach healthcare and financial security. With rising medical costs and increasing health awareness, comprehensive health insurance has become essential rather than optional.”
“Through the ‘Chuniye Bharosa, Apno Sa’ campaign and our partnership with Pankaj Tripathi, we aim to raise awareness about the need for proactive health protection while reinforcing our commitment to making insurance simple, accessible, and responsive to the evolving needs of Indian households.” he added.
Pankaj Tripathi, Brand Ambassador, SBI General Insurance, said, “I am thrilled to be associated with SBI General Insurance, one of the strongest brands in the General Insurance industry as their brand ambassador. What truly moves me is the brand’s unwavering commitment to providing protection and the trust that it has among the customers.”
“What touched me to the core is the campaign’s heartfelt narrative, ‘Chuniye Bharosa, Apno Sa’ – a promise that radiates warmth, deep responsibility, and an unbreakable sense of family and belonging. Through this film, the brand is igniting nationwide awareness about the critical necessity of health insurance, ensuring families across India are protected when it matters most.” he added.
Rathin Lahiri, Head Marketing & CSR, SBI General Insurance, said, “We are delighted to welcome Pankaj Tripathi as our Brand Ambassador and to be the face of our new brand film. The film celebrates the quiet heroism of the common man, who does everything to improve the quality of life for his family as does SBI General Insurance to provide protection via Health Insurance. The comprehensive integrated campaign will be amplified across Print, TV, OOH, OTT platforms, and social media platforms.”
“Leveraging compelling storytelling, and sustained engagement initiatives, the Company aims to take the campaign “Chuniye Bharosa, Apno Sa” to audiences across the country. This integrated approach is designed to strengthen brand recall, deepen emotional connect, and reinforce SBI General Insurance’s position as a dependable partner in financial protection,” he added.
