Dabur India Ltd has signed a definitive agreement to acquire a minority stake in luxury skincare D2C brand RAS Beauty for approximately ₹60 crore. The investment marks the first deal under the company’s newly launched Dabur Ventures initiative.
Launched in October 2025, Dabur Ventures was created to back high-potential, digital-first consumer brands that align with Dabur’s long-term growth strategy. The move signals Dabur’s increasing focus on new-age direct-to-consumer (D2C) businesses, particularly in premium and niche categories.
Founded by Shubhika Jain along with her sister Suramya Jain and their mother Sangeeta Jain, Raipur-based RAS Beauty operates as a digital-first, “Farm-to-Face” luxury skincare brand. The company specialises in natural formulations, including face elixirs, serums and moisturisers infused with essential oils and plant-derived actives.
Over the past three years, RAS Beauty has recorded a compound annual growth rate (CAGR) of around 75%, achieving an annual recurring revenue (ARR) of approximately ₹100 crore, supported by strong gross margins. The brand attributes its growth to clean sourcing practices, in-house research and development, and vertically integrated manufacturing capabilities.
Commenting on the investment, Dabur India Ltd Executive Director – Group Head Corporate Strategy, Mr. Abhinav Dhall, said: “We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.”
For Dabur, which has a 141-year legacy in Ayurveda-inspired and natural consumer products, the investment reflects a calibrated expansion into premium skincare — a category witnessing rising demand from urban, digitally savvy consumers.
RAS Beauty Private Limited co-founder and CEO Ms Shubhika Jain said:
“We have been inspired by Dabur’s 141-year legacy of building purpose-led, trusted consumer brands. Dabur has proved that nature, science, and consumer trust can coexist at scale, and that is exactly what we are building at RAS. This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values.”
