Pepsi has welcomed actors Ahaan Panday and Aneet Padda as the new faces of its upcoming campaign, marking the beginning of a fresh pop culture chapter for the brand. The company noted that the collaboration brings two emerging stars into the Pepsi family, with the duo set to headline the brand’s latest campaign aimed at connecting with young audiences.
Ahead of the official reveal, Ahaan and Aneet sparked curiosity online by teasing their followers about their ‘biggest trailer yet.’ Instead of a film announcement, however, the reveal turned out to be a fully customised Pepsi vanity trailer, creating a playful bait and switch moment that quickly caught the internet’s attention.
Pepsi added that the two actors reflect the bold, expressive spirit often associated with youth culture. Known for their natural chemistry and growing popularity, the duo represents a generation that participates actively in cultural conversations rather than simply watching them unfold, reinforcing the brand’s focus on collaborating with young talent that connects with audiences in real time.
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Commenting on the announcement, Mohak Bhatia, Brand Lead, Pepsi Cola at PepsiCo India, said, “Pepsi has always partnered with gen-next talent who shape youth culture rather than simply reflect it – faces that bring energy, attitude, and cultural influence to the forefront. So, when it came to two of the biggest Bollywood debuts of 2025, we didn’t want to make just another traditional partnership announcement.”
He also added, “We wanted to break through the noise with them, and flipping the script of the ‘biggest trailer yet’ felt like the freshest way to shake up the feed. As the new generation, Ahaan and Aneet bring an effortless, unfiltered chemistry that reflects the unapologetic spirit of Pepsi. We’re incredibly excited to welcome them aboard.”
Ahaan Panday said, “Pepsi has always been the heartbeat of cool in India. Being associated with the brand at this stage of my journey feels incredibly special and something I am deeply grateful for. Pepsi has such a strong connection with the youth and I’m excited to now be a part of that legacy.”
Aneet Padda, said, “Pepsi embodies that fearless confidence I live for. This campaign therefore feels very natural- playful, spontaneous and full of energy. I’m thrilled to join a brand that has always been such a strong part of culture.”
