The beauty brand Maliao has launched a new campaign for the Eid festive season. The company states that the campaign, ‘Noor-E-Eid’ focuses on the traditions and preparations that surround the holiday. The initiative presents makeup as a symbol of confidence and a key part of the celebration.
The company explains that the campaign revolves around the concept of Noor, which it describes as the glow people feel when seeing happiness on the faces of others. Maliao says the campaign film captures various moments individuals experience during the festive period, from wearing traditional clothes to the excitement of applying products like kajal or lip colours.
Maliao shares that its storytelling follows a series of moments showing women getting ready and sharing joy. The brand intends for these images to show how festive makeup becomes part of the holiday. By using this approach, the company aims to connect with consumers during important cultural events.
The brand is currently promoting the campaign across social media and digital channels. Maliao is asking its audience to celebrate their “festive glow” and use its products to mark the spirit of Eid. The company says this campaign is a way to continue its relationship with customers through stories that reflect their real-life experiences.
Link to the campaign:
Speaking about the campaign, Aarhan Khan, CEO, said, “Eid is a celebration of togetherness, gratitude, and joy. With Noor-E-Eid, we wanted to capture the beauty of festive preparations and highlight how makeup becomes a part of these cherished moments. The campaign celebrates the glow that comes not only from makeup but also from the happiness of the festival itself.”
