Ajmal Dubai has announced Bollywood actor Ranveer Singh as its new brand ambassador, ushering in a bold new phase for the fragrance brand with the launch of its latest campaign, “Your Unseen Power.” The collaboration reflects a strategic move to merge Ajmal’s deep-rooted heritage in perfumery with a contemporary narrative that resonates with younger audiences.
Known for his dynamic personality and larger-than-life presence, Ranveer Singh aligns seamlessly with Ajmal’s philosophy of self-expression through fragrance. The campaign has been launched at scale, taking over more than 575 PVR screens across India, signalling the brand’s aggressive push to strengthen its cultural and consumer connect.
At the heart of the campaign are three signature fragrances Aristocrat, Aurum Summer, and Wisal Layl each representing a distinct dimension of personality and expression. Aristocrat offers a refined woody-fresh masculine profile with hints of oud, Aurum Summer brings a vibrant fruity-floral unisex appeal, while Wisal Layl delivers a deeper, sensual woody experience crafted for intimate moments. Together, the trio captures the spectrum of confidence, charisma, and individuality.
Speaking about the association, Ranveer Singh said, “Ajmal Dubai stands for heritage, craftsmanship and the idea that fragrance is an extension of personality, which is something I connect with personally. “Your Unseen Power” campaign reflects that spirit through fragrances like Aristocrat, Aurum Summer and Wisal Layl, each representing a different side of confidence, energy and intimacy. To me, these are not just perfumes; they are experiences that allow people to step into their own unseen power.”
Abdulla Ajmal, CEO, Ajmal Group, added, “Ranveer Singh is more than a face for Ajmal Dubai; he shares our vision for self-expression and creativity. “Your Unseen Power” campaign combines 75 years of perfumery expertise with contemporary storytelling. We have always believed that the most powerful thing about a person is what cannot always be seen, and this campaign is our way of celebrating that unseen power.”
