As Dhurandhar: The Revenge continues to dominate the box office and pop culture conversations, one brand has once again inserted itself seamlessly into the moment ‘Amul’.
Known for its iconic topical ads, the dairy giant has released a witty doodle celebrating the film’s massive success, featuring a caricature of actor Ranveer Singh alongside its signature Amul Girl. The creative uses clever wordplay like “Maska Mein Hai Doodh Andar” and “superhit butter,” blending the film’s popularity with the brand’s core identity.
The illustration, shared across social media, quickly gained traction becoming yet another example of how Amul consistently turns trending moments into marketing gold.
Amul’s latest creative is not a one-off. For decades, the brand has built a unique space in Indian advertising through its topical marketing strategy reacting to everything from sports to entertainment with sharp, humorous visuals.
In this case, the timing was crucial. Dhurandhar: The Revenge, released on March 19, has been a cultural phenomenon, with massive box office numbers and widespread conversation around Ranveer Singh’s performance.
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By tapping into this buzz almost instantly, Amul ensured that its message didn’t feel like advertising, it felt like participation in the moment.
