The Baker’s Dozen has partnered with Royal Challengers Bengaluru as its official bakery and snacking partner for 2026, tapping into India’s cricket frenzy. As part of the collaboration, TBD will roll out RCB-themed packaging across its product range, featuring players such as Virat Kohli, Rajat Patidar, Krunal Pandya, Josh Hazlewood, and Bhuvneshwar Kumar.
The brand will also introduce limited-edition collectible stickers inside its Protein Chips packs, available in Black, Silver, and Gold tiers. Each sticker carries points, allowing fans to build collections and win prizes, tapping into the growing popularity of collectibles among cricket enthusiasts.
The partnership aims to blend match-day excitement with everyday snacking, while helping TBD strengthen its positioning in the healthy snacking segment by leveraging RCB’s massive fan base and cultural relevance.
Aditi Handa, Co-founder & Head Chef at The Baker’s Dozen, said, “After RCB’s inspiring win last season, we are delighted to be a part of their journey forward! It is no secret that cricket-watching and snacking go hand-in-hand. So, we want to ensure that fans not only enjoy the excitement on the field, but also a guilt-free snacking experience with our authentic, quality range of products. They can relish sweet indulgences like cookies and cakes or munch on protein chips, rusks, or crackers while cheering for RCB, all without the guilt of unhealthy snacking.”
Sneh Jain, Co-founder of The Baker’s Dozen, added, “With millions tuning in and stadiums packed with passionate fans, this partnership positions The Baker’s Dozen at the very heart of India’s cricket craze. Apart from more eyeballs, it also presents the brand with an opportunity to connect deeply with RCB’s vast fanbase via the limited-edition collectibles.
He also added, “Partnering with an iconic franchise like RCB is indeed a huge step forward for us! And as a die-hard cricket and a Virat Kohli fan myself, I couldn’t have hoped for a bigger brand collab for TBD!”
