Adhira & Appa Coffee, part of the EBG Group, has appointed Shruti Haasan and Murali Sharma as brand ambassadors, as it looks to expand nationally in the QSR and beverage segment. The brand focuses on South Indian filter coffee, using in-house sourcing and processes aimed at reducing carbon output.
Currently present in cities including Kochi, Nagpur, Hyderabad, Pune, Dehradun, Indore, Chandigarh, Nashik, and Bengaluru, the company plans to scale to 400 outlets across metro and Tier-2 cities by 2027
Speaking about the partnership, South Indian actor Murali Sharma said, “I am happy to collaborate with a brand like Adhira & Appa that celebrates our rich coffee heritage while prioritizing sustainability. It’s inspiring to see tradition meet innovation in every cup. There is no doubt that the café will be welcomed across the country by those seeking to taste authentic South Indian filter coffee.”
Meanwhile, singer and actor Shruti Haasan said, “Adhira & Appa captures the soul of South Indian filter coffee with a modern twist. As someone who loves authentic flavors and eco-conscious brands, I’m thrilled to be part of this journey, bringing that warmth to more people.”
Commenting on the actors’ partnership, EBG Group Chairman Dr. Irfan Khan said, “Partnering with versatile talents like Shruti Haasan and Murali Sharma aligns perfectly with our vision at EBG Group. Adhira & Appa isn’t just about serving coffee, it is a movement that blends deep-rooted South Indian culture, uncompromising quality, and genuine care for the planet. We’re excited to scale this authentic experience nationwide and reduce our environmental footprint every step of the way.”
Karan Mendon, COO of Adhira & Appa, said, “We offer a thoughtfully curated food menu including dosa, tacos, medu vada waffles, and filter coffee tiramisu, appealing to a new generation of coffee and food lovers seeking comfort, culture, and quality. Our sustainable practices ensure every sip supports ethical farming and low-waste production, setting us apart as an authentic alternative to global chains like Starbucks and Third Wave Coffee Roasters.”
