Boldfit has extended its partnership with Royal Challengers Bengaluru (RCB) with the launch of its ‘Champions #TrainBold’ campaign, now in its third year. The initiative focuses on bringing fans closer to the team’s training mindset, emphasising preparation behind on-field performance.
As part of the campaign, Boldfit has introduced a limited-edition co-created RCB x Boldfit merchandise range, featuring training and hydration essentials such as lifting belts, grips, towels, bottles, and shakers.
The campaign also includes a fan engagement element, where purchases from the collection offer a chance to win player-used training equipment from the RCB gym, including authenticated gear such as lifting belts, yoga mats, and resistance bands.
Pallav Bihani, Founder, Boldfit, said, “RCB fans have always been known for their bold energy. But boldness doesn’t stop in the stands, it’s built every day in training. We want to celebrate last year’s win and get BOLDER this season with the partnership. This year, our partnership evolves from support to co-creation, building products with the team, for everyone who chooses to train bolder.”
