Konami Digital Entertainment has announced the completion of its latest marketing campaign for the football simulation game, eFootball, in India. The initiative featured a diverse group of ambassadors, including cricketers Rinku Singh and Varun Chakravarthy, and actors Naslen Gafoor and Chandu Salim Kumar. Indian footballers Sahal Abdul Samad and Shubhasish Bose also participated to bridge the gap between traditional sports and digital gaming.
The campaign focused on increasing visibility through social media content and interactive fan challenges. One of the main draws was a limited-time Lionel Messi card, which helped attract interest from football fans and competitive gaming influencers alike. According to the company, the campaign received thousands of entries for its social media challenges, indicating high levels of engagement from the local creator community.
As per the company, the primary goal of this project was to deepen the connection between the game and the growing Indian gaming market. By involving figures from cricket, cinema, and professional football, Konami aimed to reach a wider audience beyond core gamers. The company stated that these efforts have helped establish a stronger presence for the eFootball brand across various digital platforms in the country.
Looking forward, Konami plans to introduce more dedicated experiences for Indian fans as the FIFA World Cup 2026 approaches. The company views India as a key market and intends to use the global interest in the upcoming World Cup to further expand its community engagement. More updates on these future activities are expected as the international football season progresses.
