OZi has announced the onboarding of actor Parineeti Chopra as its brand ambassador, alongside the launch of a new digital campaign film that brings alive the realities of modern parenting.
Currently operational in Gurugram and Noida, OZi offers over 15,000 products across categories for children aged 0–12 years, including fashion, toys, baby care, feeding essentials, school supplies and larger baby gear. The platform operates 24×7, offering deliveries within 60 minutes as well as scheduled delivery options tailored to parents’ routines. It also features a ‘Try & Buy’ model and at-home demo services for products such as strollers, aiming to simplify purchase decisions.
The campaign film adopts a light-hearted narrative to introduce the platform’s proposition. It opens with Chopra welcoming OZi representatives into her home, assuming they are there to sign her as the brand’s face. The twist reveals that their interest lies in signing her son instead playing on the insight that while parents make the purchases, children often influence the final choice. The film reflects evolving parenting dynamics, where convenience, speed and reliability have become essential for young urban families managing multiple responsibilities.
Parineeti Chopra said, “As a new parent, you quickly realise how unpredictable everyday needs can be. Sometimes it’s a last-minute essential, sometimes it’s something your child suddenly needs. Convenience becomes incredibly valuable. What I liked about OZi is that it has been built keeping real parenting moments in mind. The idea that everything you need for your child can be delivered quickly and thoughtfully makes life much easier, which is why this association felt very natural to me.”
Commenting on the campaign, Amit Sah, Founder & CEO of OZi, said: “Parenting today is both joyful and demanding, and small conveniences can make a meaningful difference to everyday lives. OZi was built to bring everything a child needs onto a single platform. Parineeti felt like a natural partner for this journey. She reflects the modern parent who is balancing multiple roles while embracing motherhood on her own terms, which is exactly the community we are building OZi for.”
