Vedica, from Bisleri International, has launched a campaign film ‘Life Full of Altitude’, focusing on a contemporary interpretation of the ‘good life’. The story progresses from day-to-day life to mountainous landscapes, concluding in a calm retreat that connects back to the brand’s Himalayan roots.
As per the brand, the film moves beyond the brand’s earlier emphasis on its Himalayan source, shifting towards how that origin reflects in everyday living. It presents a nature-led, understated approach to modern luxury.
Featuring Rana Daggubati, the narrative follows moments from his daily routine, combining urban settings with quieter, reflective experiences. An indie dog appears throughout the film, adding a layer that highlights themes of companionship and responsible choices.
Link to the campaign
Commenting on the launch of the film, Jayanti Khan Chauhan, Vice Chairperson, Bisleri International, said, “There is a clear shift in how premium is being understood today. It is far more personal, more considered, and closely aligned with how people choose to live. With Vedica, our focus has always been on building a brand that brings together strong provenance with a meaningful place in the consumer’s lifestyle.”
“We’re also delighted to have Rana Daggubati be a part of Vedica’s journey. He is known for his creative versatility, and a larger-than-life presence that extends beyond cinema, embodying a modern sensibility that resonates with audiences across cultures. ‘Life Full of Altitude’ reflects this evolution while also embracing thoughtful choices that quietly shape a more responsible way of living.” she added.
Rana Daggubati said, “What drew me to this film is how effortlessly it captures the idea of living well. It is not loud or exaggerated, but rooted in moments that feel real, personal, and fulfilling. That is what makes ‘Life Full of Altitude’ resonate. Vedica sits very naturally within that world, without needing to assert itself.”
