Bluetyga has launched a new campaign featuring Milind Soman to introduce its Sunscreen Jacket, a product designed to offer sun protection through apparel rather than topical solutions.
The campaign is built around the idea that daily routines in urban environments often involve prolonged sun exposure, making protection a regular need rather than an occasional one. It positions the product as an alternative to traditional sunscreen by integrating protection into everyday clothing.
The film follows a setup where Milind Soman appears to be preparing for a typical sunscreen advertisement. As he lists common features associated with skincare products, the narrative shifts to reveal that the focus is actually a jacket designed for sun protection.
According to the brand, the jacket comes with UPF 50+ certification and is designed to block a high percentage of UV rays while remaining suitable for daily wear. The product is positioned as part of a broader shift towards functional clothing that combines comfort with utility.
The campaign will be distributed across digital platforms, with the product available through e-commerce and quick commerce channels. Bluetyga is using the launch to highlight a category that sits at the intersection of apparel and sun protection, targeting consumers looking for practical solutions for everyday use.
Link to the campaign
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Commenting on the campaign, Nihal TC, CEO & Co-founder, Bluetyga, said, “With this campaign, we wanted to challenge conventional formats of sun protection and introduce something that fits seamlessly into daily life. The Sunscreen Jacket is a result of that thinking, combining innovation, comfort, and functionality into a single product.”
“Milind Soman was a natural choice for this story, as he truly represents resilience, movement, and conscious living. This is not just a product launch; it’s the beginning of a new category in performance wear.” he added.
Milind Soman, actor, said, “I like practical products, and the Bluetyga Sunscreen Jacket is exactly the kind of sun protection you can actually wear. We’ve always thought of sun protection as something you apply, but this campaign challenges that idea completely. The Sunscreen Jacket is a smarter, more effortless way to stay protected. For me, it’s about simplifying life while staying consistent with an active lifestyle, and that’s exactly what Bluetyga brings to the table.”
