OpenAI has rolled out a new marketing campaign in India titled ‘Everyday Superheroes’, spotlighting how people are using ChatGPT in practical, everyday situations. Timed with the ongoing Indian Premier League (IPL) season, the multi-language campaign takes a relatable and light-hearted approach to showcasing real-world applications of AI.
Running from April 13 to May 31, the campaign highlights how users across the country are leveraging ChatGPT to solve problems, create content, and get things done across work, education, and daily life. At its core are seven short films set across different IPL home cities, each following an individual navigating a real-life scenario with the help of the AI tool.
As part of its broader push, OpenAI is leaning heavily into India’s cricket ecosystem. The company has partnered with five IPL franchises Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Royal Challengers Bengaluru, and Rajasthan Royals to integrate ChatGPT into the fan experience.
Two key initiatives anchor this integration. The first is the ChatGPT Match IQ Award, which recognises the smartest decision in each match. Introduced earlier during the Women’s Premier League, the award is decided by each team’s coaching staff after the final ball, with the selected moment shared as short-form video and static content for fans.
The second initiative, #FullFanMode, is a custom GPT experience designed to deepen fan engagement. Through a dedicated microsite, users can upload their photos to generate personalized posters in their favourite team’s colours and share them on social media for a chance to win match tickets.
The campaign will be distributed across more than 150 television channels and over 25 digital platforms, spanning live IPL broadcasts as well as general entertainment networks. The films will be available in nine languages, including English, Hindi, Tamil, Kannada, Telugu, Malayalam, Bengali, Gujarati, and Marathi.
Directed by Abhinav Pratiman and produced in collaboration with Early Man Film, the campaign reflects OpenAI’s growing focus on India as a key market, using culturally relevant moments like cricket to demonstrate how AI is becoming embedded in everyday life.
“Across India, people are using ChatGPT in practical, everyday ways, often in use cases we didn’t anticipate. ‘Everyday Superheroes’ builds on that insight, highlighting how people are already bringing AI into their daily lives in relatable ways. Given the scale and cultural relevance of cricket, the sport is a natural way for OpenAI to connect with consumers in the country, and we’ll continue to find the right moments to integrate within this cultural phenomenon,” said Sheeladitya Mohanty, Head of Marketing, OpenAI India.
Link to the campaign:
