Bisleri International, India’s packaged drinking water brand, will be the Official Beverage Partner for the Tata Women’s Premier League for the next two seasons.
Launched in 2023, the Tata Women’s Premier League has increased the visibility of women’s cricket in India, bringing together top domestic and international players on one platform.
The tournament, starting in January 2026, will feature limited-edition packs and strong on-ground visibility through visicoolers and iceboxes in team dugouts, along with in-stadium hydration support for fans. The brand is also planning experience-led activities and digital content to engage audiences beyond the stadium.
Bisleri International has sports marketing portfolios in India and the UAE, with over 60 associations according to the brand across sports such as cricket, hockey, tennis, badminton, marathons, rugby, table tennis, and golf. This partnership further strengthens Bisleri’s presence in the sports ecosystem, highlighting its commitment to fitness, resilience, and proper hydration for athletes and fans.
