Manforce Condoms has announced Manasvi Mamgai as its new brand ambassador, as the brand looks to refresh its communication and connect more effectively with today’s audience. Mamgai, who first gained recognition after winning Femina Miss India World 2010, has since worked across film and international platforms. Her addition brings a more global and contemporary edge to the brand’s communication.
As per the brand, Manasvi Mamgai’s addition brings a sense of confidence and credibility that fits well with the brand’s direction. As Manforce shifts towards more product-led communication, her presence is expected to help keep the messaging clear, relevant and easy to connect with.
Her association also reflects a broader move towards more grounded and contemporary storytelling. With a profile that spans both Indian and global platforms, she adds a perspective that aligns with the brand’s evolving tone and audience expectations.
She joins existing ambassador Sunny Leone along with the brand’s AI-led persona Myra Kapoor. The mix of personalities points to a broader shift in how the brand is shaping its messaging, with a focus on keeping it varied, current and more in tune with different audience segments.
Joy Chatterjee, Vice President and Head of Sales and Marketing for Consumer Division, Mankind Pharma, said, “Manforce, as a leading brand in the condom category, has built a strong legacy in the flavoured segment, earning the distinction of being the ‘king of flavours’. As consumer preferences evolve, we have also expanded our focus to the non-flavoured segment with offerings such as the Manforce King Thin range and Manforce King Dot, which provide a more natural experience.”
Commenting on the association, Manasvi Mamgai, Actor and Model, said, “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness and responsible conversations, while continuously evolving its narrative towards more meaningful communication. It is exciting to be part of a journey that focuses on connecting with today’s consumers in a relevant and responsible way.”
