adidas Originals has announced its first-ever India co-created sneaker with brand ambassador Ranveer Singh, marking a significant milestone for the brand in the country. The limited edition drop reimagines the iconic Superstar silhouette through Singh’s personal expression, positioning India more prominently within the global sneaker and streetwear conversation.
The collaboration brings a distinctly local narrative to one of adidas Originals’ most recognisable global franchises. Designed as a hyperlocal interpretation of the Superstar, the sneaker reflects Ranveer Singh’s personality, merging his bold public persona with cultural symbolism rooted in identity and self-expression.
Recognised for his high-energy performances and distinctive style in Indian cinema, Ranveer Singh lends his creative influence to the design, which draws inspiration from the Royal Bengal Tiger his spirit animal. The shoe features a black-and-white base, tiger-inspired detailing on the signature three stripes, a bespoke “Ranveer Singh” insignia, and jewel-like accents that add texture and depth to the silhouette.
The sneaker is introduced through a cinematic campaign set in an urban jungle, where instinct and expression collide. At its centre is Ranveer Singh, portrayed in a world that balances chaos and control, reflecting the duality of precision and freedom. The storytelling aligns with the design philosophy, reinforcing themes of originality and self-expression.
The adidas Originals Ranveer Superstar is priced at INR 11,999 and will be available from April 24, 2026 across select adidas Originals stores, adidas.co.in, and Myntra.
Speaking on this collaboration, Bhawna Sikka, Sr. Brand Director, adidas India, says “We are proud to unveil the adidas Originals Ranveer Singh Superstar, a landmark moment for the brand in India. For over 50 years, the Superstar has stood as a symbol of originality across generations. This first co-created drop from India reinforces its place at the heart of global sneaker culture, while highlighting India’s growing influence in shaping what comes next. Our decade-long partnership with Ranveer Singh makes this moment even more meaningful as he becomes the first collaborator from India to reinterpret this iconic silhouette.”
Reflecting on the collaboration, Ranveer Singh shared, “The Superstar has always been a part of my journey. From my first pair in college to co-creating my own today, this feels like a full circle moment. This design is an extension of who I am. The Royal Bengal tiger, my spirit animal, represents a raw, instinctive energy that felt natural to bring into the design. ‘Unleash the Original’ is something I deeply believe in, owning who you are. I am excited to share my take on this iconic silhouette with the community and be part of a legacy that continues to inspire originals around the world.”
Link to the campaign:
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