SportVot, a sports technology startup focused on grassroots broadcasting, has raised Rs 32.7 crore in a funding round led by IAN Alpha Fund, with participation from Anicut Capital, Lets Venture, Capital A and Succeed Innovation. The funding comes as the company looks to expand its presence beyond India and strengthen its technology stack in a rapidly evolving sports tech landscape.
The capital will be deployed towards international expansion and the development of its AI driven production and analytics capabilities. The company is also investing in scaling its white label OTT solutions for sports organisations and leagues, enabling them to manage and distribute content across digital platforms.
The platform integrates features such as automated highlights, instant replays, multilingual commentary and broadcast style graphics, along with tools for managing fixtures, scores and player profiles. This allows organisers to produce structured sports content while also creating visibility for players and teams at the local level.
SportVot currently covers multiple sports including cricket, football, kabaddi, basketball, badminton and volleyball. It has streamed more than five lakh matches across over 30 countries and reports a reach of more than 10 crore viewers. The platform also supports monetisation through in-stream advertising and pay per view models, enabling local leagues to generate revenue.
The company plans to build on early traction in markets such as Australia and parts of Africa, with further expansion targeted across Europe, West Asia and the Americas. The strategy reflects a focus on scaling its platform in regions where access to structured sports broadcasting infrastructure remains limited.
As per the reports, the funding comes at a time when the sports technology sector in India is witnessing increased activity, with startups focusing on areas such as analytics, fan engagement, digital distribution and infrastructure solutions. The broader market is expected to grow significantly in the coming years, driven by increasing digital adoption and demand for data driven sports experiences.
Founded in 2019 by Siddhant Agarwal, Shubhangi Gupta and Yash Bhagwatkar, SportVot operates a platform that enables professional style broadcasting for grassroots and local level sports. Its technology supports end to end coverage, including live streaming, data capture and content creation, using accessible tools such as smartphones and cameras.
Siddhant Agarwal Co-founder & CEO, said, “We plan to use these funds to scale our offerings in international markets, with some initial success coming our way in Australia & Africa. The plan is to get into European, West Asian, and American markets. Our vision is to democratise access to technology and video creation for the 99% of sports tournaments & leagues that go unnoticed,”
