Adobe Express has launched a new campaign ‘Now Everyone Can Design Jhatphat Fatafat’ in India in collaboration with Airtel, highlighting the availability of Adobe Express Premium for Airtel users. Under the partnership, Airtel customers can access the premium version of the app, valued at around INR 4000, free for one year through the Airtel app.
The campaign features Sunil Grover along with digital creators Sahiba Bali, Aaditya Kulshreshth and Vishnu Kaushal. It has been developed by Airtel’s in-house creative team and is built around the idea of making design accessible and easy to use for everyday needs. The communication focuses on how users can create professional looking content quickly using the platform.
As per the company, the campaign includes two primary films based on everyday scenarios. One film focuses on wedding invitation design, using a narrative where a poorly designed invite is critiqued and then recreated using Adobe Express. The storytelling highlights the app’s features and ease of use within a relatable context.
In addition to the main films, the campaign includes a series of short format videos covering common use cases such as birthday messages, party invitations, memes, messaging content and small business promotional materials. These formats are intended to demonstrate the platform’s application across personal and business communication.
The campaign is being distributed during live cricket matches on JioHotstar and is supported by digital and out of home media across key cities. It aims to reach a large audience base, leveraging both broadcast and digital channels to increase visibility for the offering.
