HealthFab, a direct to consumer menstrual hygiene brand, has raised Rs 20 crore in its Series A funding round led by Atomic Capital, with participation from Mistry Ventures. The funding marks a new phase of growth for the company as it looks to expand beyond core period care products into broader women’s health and wellness.
The company plans to use the fresh capital to diversify its product portfolio, focusing on areas such as menstrual pain, fatigue and overall wellness. It is also looking to strengthen its distribution by scaling presence across quick commerce platforms and general trade, while expanding manufacturing capacity to support growth.
HealthFab has raised close to $3.7 million to date, including a pre Series A round in 2025 backed by investors such as Mistry Ventures, BeyondSeed and Thrive Ventures, along with participation from angel investors. The company is also known for its appearance on Shark Tank India.
Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty and Satyajit Chakraborty, HealthFab initially focused on sustainable menstrual products, particularly reusable period underwear under the GoPadFree brand. Over time, it has expanded its offerings to include disposable period underwear and pain relief products, available across its website, ecommerce platforms and quick commerce channels.
The brand is targeting a significant increase in its user base, aiming to grow from around 5 lakh active users to 5 million over the next three years. It has reported strong growth, with a threefold increase in revenue year on year.
