Pronto has raised $45 million in a Series B funding round, with investor Lachy Groom contributing $20 million as part of the raise. The funding values the instant household services platform at $200 million, nearly doubling its valuation within a month.
The investment comes as the company scales operations across urban household services. According to the company, Pronto’s daily bookings have increased from around 18,000 to 26,000 since the first tranche of the funding round was closed a month ago. Its network of service professionals has also expanded significantly, growing from 1,440 workers in January to around 6,500 trained and background verified professionals over four months.
Pronto said the business is currently operating at over 65 percent utilisation, indicating growing demand density and higher operational efficiency as the platform scales.
The company operates in the household services segment, connecting users with workers for tasks such as home cleaning and maintenance. The sector in India has traditionally remained fragmented and heavily dependent on informal referrals, neighbourhood networks and messaging groups for hiring domestic workers and service providers.
Alongside expansion in existing cities, the startup has also started adding new service categories. In recent weeks, it has launched car washing and gardening services in select micromarkets and has begun piloting home cook services in Bengaluru. The company said it provides trained and verified professionals for households, while workers receive scheduled payments and more consistent work opportunities.
Anjali Sardana, Founder and CEO of Pronto, said, “Organizing informal labor is going to be one of the defining shifts of the next decade in services. It is also one of the harder problems in the consumer economy. The work of the last year has been about that. The longer-term vision of Pronto is to be the world’s largest labor organization platform.”
Lachy Groom, co-founder of Physical Intelligence, said, “Pronto’s ambition is to build the world’s largest labor organization platform, starting with the country that has the largest and least structured labor market in the world. The work underneath that is genuinely hard and most attempts in adjacent categories have struggled with the operational discipline. Anjali and the team are doing it at a level I haven’t seen elsewhere in this space.”
