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Godrej Shares ‘Disability Inclusion’ Journey Through New Film

The film highlights real employees with disabilities across Godrej Consumer Products’ manufacturing operations and showcases how inclusion is built into everyday work.

BrandBeats Desk by BrandBeats Desk
December 3, 2025
in AdWorks/BrandCraft
Reading Time: 2 mins read
Godrej Shares ‘Disability Inclusion’ Journey Through New Film
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To mark the International Day of Persons with Disabilities (December 3), Godrej Consumer Products has released a digital film highlighting the stories, contribution, and daily work of employees with disabilities across its operations. The film features real voices and workplaces from GCPL’s accessible greenfield manufacturing facility in Tamil Nadu and reflects the company’s view that inclusion is part of its regular way of working.

The film includes scenes from the shop floor hands working with precision, teams collaborating, and employees applying their skills. It also shows Indian Sign Language (ISL) communication, accessible workstations, and mixed-ability teamwork as examples of how GCPL’s workplace practices support all employees.

The film follows GCPL’s broader inclusion journey of expanding representation across PwDs, as well as women, LGBTQIA+ communities, and other underrepresented groups; designing factories that can hire and support diverse talent; and building support systems ranging from on-site daycare to domestic violence response frameworks in international markets like Indonesia.

GCPL’s manufacturing units in Malanpur, Madhya Pradesh, and Chengalpattu, Tamil Nadu are positioned as national examples of accessible and inclusive factory environments. Through job mapping, infrastructure upgrades, Indian Sign Language (ISL) resources, and technical training, GCPL shows how disability inclusion can influence workplace culture and contribute to operational performance.

With this film, GCPL states its long-term commitment to disability inclusion across hiring, workplace design, skilling, product development, and community impact. The film ends with the message that inclusion is an ongoing process: one accessible factory, one employee, and one open door at a time.

Sudhir Sitapati, MD and CEO, Godrej Consumer Products said, “We’ve made a lot of strides over the last few years in increasing PwD employment within GCPL. We now need to take our initiatives outside our gates, and we are taking small steps there for example, the consumer sensory panel with PwD and collaborations with organisations that work with PwDs. People with disabilities and other sections make up a large part of India, and they are important consumer cohorts. And, consumer goods companies need to design products for people with disabilities and other sections of society.”

Vaibhav Ram, Global Head – HR, Godrej Consumer Products, said, “At a time when disability employment in India remains far below its potential, GCPL is working to drive meaningful systemic change. GCPL has approximately 1% representation of PwD in our permanent workforce today and continues to actively expand inclusion across roles and locations. Disability inclusion is not a choice but a necessity for any organisation. Our new digital film reinforces this commitment by spotlighting our initiatives and conveying the larger message of what true on-ground inclusion looks like.”

Vaibhav further added, “Aligned with this commitment, we recently partnered with Atypical Advantage and Integrative Solutions to launch the ‘Work That Includes’ Toolkit, an industry-first milestone that helps other organisations with a strong, practical starting point for their disability inclusion journey. Rooted in learnings from companies like ours, it is designed to accelerate a broader, industry-wide change.”

Tags: disability inclusionGCPLGodrej Consumer ProductsSudhir SitapatiVaibhav Ram

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