Sunfeast has launched a brand new campaign called ‘Marie Light Mode’ to encourage couples to put down their mobile phones and enjoy real conversations together. As per the brand, today, people are spending so much time looking at their screens that they are spending much less time talking to the people they love.
A recent study conducted by the company in Chennai found that 53% of people spend more time on their phones than with their partners, pointing to a widening emotional gap in modern relationships. Through this campaign, the brand aims to address this issue by encouraging couples to share meaningful moments over a simple cup of tea and a light biscuit.
To bring the idea to life, the company released a short film featuring Jyothika Saravanan and Senthil. The story follows a modern couple who slowly realise that while they remain constantly connected online, their relationship is losing its warmth.
They decide to switch off their phones and spend their tea break together. What begins as a simple pause soon turns into a moment filled with conversation, laughter, and genuine connection. Through this quiet and relatable moment, the film highlights how small pauses in daily life can help rebuild closeness between two people.
As part of the campaign, consumers can scan a QR code printed on Sunfeast Marie Light packets. The code leads to an interactive quiz designed to test how well partners know each other. Couples who take part in the activity also stand a chance to win a holiday trip to Switzerland, encouraging them to create and celebrate more shared moments together.
The film is currently being aired on television and digital platforms across Tamil Nadu. The brand is also supporting the campaign through in-store displays and social media activity under the theme #MarieLightMode, encouraging people to create more meaningful connections in their everyday lives.
Link to the campaign:
Commenting on the campaign, Suraj Kathuria, VP and Head of Marketing – Biscuits, Foods Division ITC, said, “At Sunfeast Marie Light, we believe that it’s the small, light moments shared every day that build strong relationships. With #MarieLightMode, we want to encourage couples to take mindful breaks from screens and rediscover the joy of spending quality time together – because sometimes the strongest connections are built in these light moments.”
Jyothika Saravanan,said, “After marriage, it’s often the daily light moments that keep a relationship strong. In Tamil homes, sharing tea is one such moment. Marie Light Mode gently reminds us to pause, put our phones away, and spend that time talking to each other. This thought really resonated with me.”
