American Eagle is launching its Great Jeans For Everyone campaign in India, featuring Bollywood stars Ananya Panday and Lakshya, who have joined the brand as global ambassadors. The duo partners with American Eagle as the brand strengthens its position as a destination for everyday style and jeans.
The campaign, directed by Collin D’Cunha and photographed by Sasha Jairam, adopts a warm and simple aesthetic aimed at India’s youth, showcasing authentic style and well-fitting denim for daily wear.
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Sharing her experience, Ananya Panday said, “Being part of this global campaign feels like a day pulled straight from my off-screen life – easy fits, nothing fussy, and jeans that actually move with me. American Eagle gets that balance of comfort and style so right, and that’s why these pieces feel like my everyday wardrobe.”
Adding to this, Lakshya said, “Comfort is everything for me, and American Eagle really nails that. Their jeans feel lived-in from the start – you can run around, hang out, shoot, travel – and never feel restricted. This campaign let me be myself, and the jeans fit perfectly into that vibe.”
Speaking on the campaign, Yatin Athale, Brand Head, American Eagle India, said, “American Eagle continues to lead the global conversation on jeans, and India has become one of our most exciting growth markets. By partnering with Ananya Panday and Lakshya, two of Bollywood’s most dynamic young talents, we’re reinforcing our strategy to stay at the center of culture and deepen relevance with the Indian consumer. As we complete seven years in India, our focus is on delivering fashion-forward jeans that fit beautifully, feel great, and reflect the evolving style preferences of young Indians.”
