Quick commerce platform Zepto has surpassed Swiggy Instamart in daily order volumes, becoming India’s second-largest quick commerce player behind Blinkit.
The report, citing Zepto’s updated draft red herring prospectus (DRHP), said the company processed more than 550,000 daily orders in May 2026. While this puts Zepto ahead of Instamart in terms of order count, Blinkit continues to lead the market with around 650,000 daily orders and remains ahead on scale and profitability
Zepto Gains Ground Ahead of IPO
The milestone comes as Zepto prepares for its much-anticipated initial public offering (IPO). The company recently updated its DRHP, revealing strong growth in both revenue and order volumes as it seeks to strengthen its position in India’s rapidly expanding quick commerce sector.
According to the filing, Zepto’s operating revenue has grown sharply over the past few years, reflecting increasing consumer adoption of quick commerce services. The company has also shown signs of improving operational efficiency, with losses narrowing despite continued investments in growth and expansion.
Blinkit Still Leads on Scale and Profitability
Despite overtaking Instamart in order count, Zepto continues to trail Blinkit on key financial and operational metrics. Blinkit remains the largest player in the segment and is among the few quick commerce businesses to demonstrate profitability at scale.
Industry observers view Zepto’s rise as evidence of intensifying competition in India’s quick commerce market, where players are aggressively expanding dark store networks, improving delivery density and investing heavily in customer acquisition.
The report noted that Zepto plans to expand its presence significantly over the next 18 months, targeting around 40 cities compared to its current footprint of roughly 10 cities. The company is betting on continued growth in grocery and instant delivery demand as it competes with Blinkit, Instamart, and newer entrants in the category.
