No Result
View All Result
The Brand Beats
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
No Result
View All Result
The Brand Beats
No Result
View All Result

Zoho Unveils ‘Nathu La’ In-House Server To Reduce AI Inference Costs

Zoho has launched its in-house server platform, Nathu La, to lower AI inference costs and improve infrastructure efficiency. Developed over five years, the server is expected to reduce ownership costs by up to 30% while supporting AI, SaaS, virtualisation, storage, and high performance computing workloads.

BrandBeats Desk by BrandBeats Desk
June 11, 2026
in Business
Reading Time: 2 mins read
Zoho Unveils ‘Nathu La’ In-House Server To Reduce AI Inference Costs
Share on FacebookShare on Twitter

Zoho has launched an in-house server platform called ‘Nathu La’ to reduce AI inference costs and strengthen control over its hardware and software stack. The company says the server is designed to deliver 20% to 30% lower total cost of ownership and up to 18 percent lower power consumption, which it expects will improve operational efficiency across its business. 

Zoho launches Nathu La to cut AI inference costs

The server was developed over five years by Zoho’s internal R&D teams and manufactured with Indian electronic manufacturing partners. Built around Intel Xeon 6 processors, it includes in-house engineered motherboards, DC SC modules, and network cards, with Zoho saying it also reduces exposure to foreign licensing dependencies and external security audits. 

Zoho has also filed five patents related to Nathu La, covering thermal management and modular server architecture. The company plans to use the servers across its application and SaaS infrastructure for AI inference, virtualisation, high-performance computing and storage, while improving data governance for global customers. 

What the move means for Zoho’s wider AI strategy

Zoho said the server push is part of its effort to lower inference costs for its own AI usage as enterprise adoption of AI pushes up spending. The company has already deployed a few hundred Nathu La servers, with 1,000 in production and pre-production, and a target of 2,000 by year’s end, according to reporting cited by the company. 

Shailesh Davey, Zoho Corporation Chief Executive Officer (CEO), said, “With Zoho’s strategy of using contextual, right-sized models, running on our own platform, now on our own servers, accelerated by our own GPU database, we are compounding the benefits accrued from owning and operating our entire technology stack.”

Tags: In-House Server PlatformZohoZoho Nathu La

Latest

District By Zomato Introduces ‘Splitpay’ Feature For Hassle-Free Bill Splitting

District By Zomato Introduces ‘Splitpay’ Feature For Hassle-Free Bill Splitting

June 11, 2026
Blinkit's Search Bar Is Going Viral for Understanding Toddler Gibberish

Blinkit’s Search Bar Is Going Viral for Understanding Toddler Gibberish

June 11, 2026
Zoho Unveils ‘Nathu La’ In-House Server To Reduce AI Inference Costs

Zoho Unveils ‘Nathu La’ In-House Server To Reduce AI Inference Costs

June 11, 2026
Maggi Sets Up First-Ever Floating Maggi Point On Kashmir's Dal Lake

Maggi Sets Up First-Ever Floating Maggi Point On Kashmir’s Dal Lake

June 11, 2026
Why Brands Are Letting Customers Do the Marketing

Why Brands Are Letting Customers Do the Marketing

June 11, 2026
Mother Dairy Adds A Real Mirror To Hindustan Times Front Page For Sustainability Campaign

Mother Dairy Adds A Real Mirror To Hindustan Times Front Page For Sustainability Campaign

June 11, 2026

About Brand Beats

We’re a fresh-voice platform that celebrates brands, campaigns and creative thinking.
Whether it’s a bold billboard, a viral digital hit or a subtle design shift — we bring you the stories behind the brands.

Connect With Us

  • Royal Enfield Enters The EV Space, Unveils Flying Flea C6 With A Retro Twist
  • The Brand Beats

© 2025 All Rights Reserved. The Brand Beats

No Result
View All Result
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz

© 2025 All Rights Reserved. The Brand Beats