Skechers, has introduced its latest GO WALK collection in India featuring Indian cricketer Mohammed Siraj and actress Alaya F. The launch reflects Skechers’ focus on comfort through design, cushioning and practical style.
The GO WALK collection is designed for all-day wear and includes adaptive midsole technology, shock-absorbing soles, breathable materials and a lightweight build for easier walking during fitness, travel or daily routines. The GO WALK range highlights walking as part of everyday life through simple storytelling, familiar visuals and influencer partnerships, reinforcing Skechers’ approach to making walking easy and accessible.
Rahul Vira, CEO, Skechers South Asia said: “GO WALK embodies what Skechers stands for – effortless comfort, innovative design, and contemporary style. The collection ensures that walking feels natural, energizing, and enjoyable, turning a daily activity into a lifestyle experience. With talents like Mohammed Siraj and Alaya, we aim to inspire consumers to embrace walking as an empowering, stylish, and mindful way to move – because at Skechers, We Define Comfort.”
Pace Sensation, Mohammed Siraj added: “Performance matters on the field and off it. GO WALK delivers lightweight comfort, adaptive cushioning, and responsive soles that keep my feet energized and perfectly supported, whether I’m training, traveling, or spending time with family. Every step feels smooth and natural, giving me that effortless sensation. Every step feels natural – its comfort defined.”
Alaya F, Bollywood actress, shared: “As someone constantly on the move, I need footwear that keeps up with my pace and energy. GO WALK goes beyond ordinary shoes – the advanced cushioning, responsive soles, and lightweight design make every step feel effortless, whether I’m shooting long hours on set, traveling, or enjoying a casual day out. It’s not just comfortable, it’s empowering. Walking in GO WALK feels like my feet are supported and energized all day, without compromising on style or confidence.”
