Kotak Education Foundation (KEF), the education focused CSR arm of the Kotak Mahindra Group, has launched the ‘Kotak Junior Scholarship 2026’ alongside a multi channel awareness campaign ‘Future Ka Golden Ticket’.
The scholarship programme is aimed at meritorious students from the Mumbai Metropolitan Region and builds on last year’s campaign of the same name. This year’s outreach seeks to increase awareness among eligible students and their families through a mix of outdoor, digital, cinema, sports, and platform based marketing initiatives.
The campaign will be visible across bus shelters, cabs, ATM screens, Mumbai Metro’s BKC station, and digital signage at Kotak Mahindra Bank branches. KEF has also partnered with Swiggy to promote the scholarship among delivery partners, creating an additional channel to spread information within local communities.
The initiative also includes cinema advertising and promotions linked to the Indian Premier League (IPL), helping the scholarship message reach a wider audience. Alongside these efforts, targeted digital campaigns will be used to drive applications from eligible students.
A key element of the campaign is the inclusion of scholarship recipients whose stories are featured across campaign assets, including the brand film. Their experiences are being used to highlight the programme’s impact on students’ educational journeys.
Beyond financial support, the Kotak Junior Scholarship offers mentoring, academic assistance, career guidance, and life skills training. According to KEF, the programme is designed to support students through Classes 11 and 12 while helping them prepare for higher education and future career opportunities.
