Wellbeing Nutrition, announced its expansion into the kids’ nutrition category with the launch of Wellbeing Kids Superfuel. This is a science-backed daily nutrition mix for milk, designed for children aged 7 and above. The launch marks the brand’s entry into a new segment, guided by its focus on science, transparency, and a holistic approach to family health, with the goal of simplifying and improving everyday nutrition for families.
Wellbeing Kids Superfuel was developed after listening to parents who want their children to explore, imagine, and play freely while being confident about their daily diet. The brand’s philosophy is that mischief belongs in childhood, but not in nutrition. The product combines a clean-label approach with science-based principles to provide a mix that supports growth and daily wellbeing.
The formula includes clinically researched ingredients: balanced protein, essential vitamins and minerals, Omega 3 DHA for cognitive function, colostrum for immunity, natural prebiotic fiber and probiotics for digestion, digestive enzymes for nutrient absorption, and calcium, Vitamin D, Vitamin K, Vitamin A, lutein, and zeaxanthin for bone and eye health. It contains no refined sugar and is naturally sweetened with monk fruit according to the brand.
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Commenting on the launch, Avnish Chhabria, Founder, Wellbeing Nutrition said, “With Wellbeing Kids Superfuel, we are entering an important new category for the brand, backed by the same focus on science, nutrition, and complete wellbeing that has guided us from day one. Parents want products that are transparent in their formulation and grounded in science, so they can make confident choices for their children. This launch is our response to that need. Wellbeing Kids Superfuel was created to keep the nutrition completely free from mischief, so children can keep all the mischief that belongs to their world of curiosity, imagination and play.”
