boAt has launched a new campaign ‘Approved By’ for its recently introduced Airdopes ProClip, focusing on two common consumer concerns around open ear earbuds: secure fit and private listening.
The campaign consists of two digital films featuring Sonam Bajwa and Ambrish Verma. Each film addresses a specific question consumers often have about open ear audio devices through everyday scenarios.
In the first film, Sonam Bajwa tests the secure fit of the Airdopes ProClip while performing energetic dance moves and rapid movements. The film demonstrates how the earbuds remain in place despite continuous motion.
The second film features actor and creator Ambrish Verma on a busy film set, where he explores whether open-ear earbuds can deliver a private listening experience while still allowing users to stay aware of their surroundings. The film highlights the balance between audio privacy and ambient awareness in crowded environments.
The campaign comes as open-ear audio gains popularity, with brands seeking to address consumer questions about comfort, stability, and everyday usability. Across the two films, boAt highlights the product’s open-ear design, secure fit, reduced audio leakage, and situational-awareness features.
The Airdopes ProClip is available in Champagne White, Grey, and Wine colour options and is priced at Rs 1,599 at launch through boAt’s website and major ecommerce platforms.
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Commenting on the campaign, a boAt spokesperson said, “With open-ear audio still an emerging category in India, consumers naturally have questions around fit, comfort, and privacy. The ‘Approved By’ campaign was created to answer these questions through real-life situations that make the category easier to understand and experience.”
