Hot Wheels fans have another reason to keep their notifications on.
Zepto is bringing back its much-awaited Hot Wheels Drop on June 29, giving collectors a chance to grab a fresh lineup of rare die-cast models through the app. The exclusive drop will be available between 1 PM and 4 PM, continuing the quick commerce platform’s limited-edition collectibles strategy.
The announcement was shared by Chandan Mendiratta, Chief Brand Officer at Zepto, in a LinkedIn post, where he invited collectors to join the drop and teased some of the most sought-after models.
Mendiratta also highlighted that Zepto’s Hot Wheels drops are designed to be “fair and highly transparent,” a detail that long-time collectors closely value, given the high demand and limited availability of rare models.
Zepto’s growing playbook of creating excitement through exclusive product drops that go beyond everyday grocery deliveries. By tapping into collector culture and limited-time availability, the brand is turning its app into a destination for enthusiasts as well as convenience shoppers.
For Hot Wheels fans, the message is simple: be on the Zepto app between 1 PM and 4 PM because once the cars are gone, they’re gone.
