Mumbai-based nutrition startup The Func. Lab has raised $1.5 million in a seed funding round from a group of strategic investors as it looks to expand its clean-label nutrition business and strengthen its footprint in India’s fast-growing health and wellness market.
The funding round saw participation from Nisaba Godrej, Executive Chairperson of Godrej Consumer Products; Anand Piramal, Executive Director of Piramal Group; former Indian international cricketer and coach Abhishek Nayar; Bhakti Modi, Co-Founder of Tira; Harsh Parekh, Co-Founder of PharmEasy; and Sahil Vora, Founder of Sila Group, along with several other investors.
The company said the newly raised capital will be deployed to accelerate product innovation, expand its distribution network, strengthen supply chain capabilities, and drive growth across direct-to-consumer, quick commerce, e-commerce, and offline retail channels.
Founded by celebrity fitness trainer and SOHFIT founder Sohrab Khushrushahi, entrepreneur Sahil Kukreja, and SOHFIT co-founder Daneesh Davar, The Func. Lab was established with the aim of offering nutrition products built around ingredient transparency and clean-label formulations. The company focuses on hydration, protein and functional wellness products, catering to the rising demand for healthier nutritional alternatives.
The Func. Lab’s current product portfolio includes Salty Electrolytes, Whey Protein Isolate, Whey Protein Concentrate, and Plant Protein. According to the company, its formulations are free from gums, emulsifiers, anti-caking agents, artificial sweeteners and proprietary blends, while each product undergoes independent testing to verify quality and label accuracy.
Since launching in July 2025, the startup has expanded across direct-to-consumer platforms, e-commerce marketplaces, quick-commerce platforms and offline retail. As part of its next growth phase, the company is doubling down on the hydration category, with plans to introduce new hydration formats and functional recovery products while targeting wider availability across thousands of pin codes nationwide.
The company has also set an ambitious goal of capturing 50% market share in India’s better-for-you electrolyte segment, positioning hydration as a key pillar of its long-term growth strategy.
Commenting on the funding, Sohrab Khushrushahi, Co-Founder of The Func. Lab said “We’ve always believed that nutrition products should be judged by what’s inside the pack, not by marketing claims. This capital allows us to invest further in product development, expand access across India, and continue building a brand rooted in trust, transparency, and effectiveness.”
Backing the company, Nisaba Godrej said “I’m an avid and daily user of both their whey protein and electrolytes. I absolutely love the products and branding. The team building The Func. Lab is authentic, highly driven, and relentlessly focused on creating products consumers genuinely benefit from.”
Echoing the growth potential of the category, Anand Piramal added “Protein, hydration, and preventive wellness are categories that have massive tailwinds in India. The Func. Lab’s commitment to taste, quality and ingredient transparency positions it well to serve a new generation of health-conscious consumers.”
