Streax has appointed Jasprit Bumrah as the product ambassador for Streax Shampoo Hair Colour. The partnership is being launched through the campaign, ‘Main Fast, Streax Super-Fast,’ which focuses on confidence, speed, and effortless style.
Jasprit Bumrah known for his speed, high performance, and consistency reflects Streax Shampoo Hair Colour’s promise of speed and quality. His disciplined image and popularity make him a fitting choice for a product designed for quick, effective, and high-quality results. The new TVC, based on the campaign theme Main Fast, Streax Superfast, tells a performance-led story, highlighting smart grooming and modern, effortless style.
The brand aims to make hair colouring quicker, more convenient, and accessible. The campaign will run on television, digital, and social media, featuring Bumrah in a confident, contemporary look that matches Streax’s focus on speed, style, and self-assurance.
Priyancka Puri, Sr VP Marketing, Hygienic Research Institute, shared her excitement about the association, “We’re delighted to welcome Jasprit Bumrah to the Streax family. Streax has always stood for beauty, confidence, and a touch of everyday glamour and our Streax Shampoo Hair Colour brings that promise to life in the fastest way possible. Today’s consumers want to look their best instantly, and our super-fast formula delivers gorgeous colour in just minutes, without compromising on shine or quality. Bumrah’s precision, performance, and high-impact presence make him the perfect fit for a brand that believes looking good should be quick, easy, and undeniably glamorous. ‘Main Fast. Streax Super-Fast.’ captures exactly what we’re bringing to the category gorgeous colour, delivered at the speed India wants.”
Speaking on the collaboration, India’s game-changer and match-winning player Jasprit Bumrah who is represented by RISE Worldwide said, “Consistency defines everything I do whether it’s my game or the way I present myself. Partnering with Streax felt natural because their Shampoo Hair Colour stands for exactly what I value: speed, confidence, and results you can trust. Main fast, Streax super-fast is definitely a vibe and sentiment that I connect with.”
