Graviss Group, the company that operates Baskin-Robbins in India, is in discussions with global restaurant company Inspire Brands to acquire the India franchise rights for Dunkin, according to people familiar with the matter. If the deal goes through, it would mark the next chapter for the coffee-and-doughnut chain after Jubilant FoodWorks decided to exit the business.
The proposed acquisition is being driven by operational synergies between Baskin-Robbins and Dunkin. Both brands share similarities in retail operations, supply chains, backend infrastructure, and dessert-focused offerings, making the business integration relatively straightforward, sources told The Economic Times.
The development follows Jubilant FoodWorks’ decision to end its 15-year franchise agreement with Dunkin, which officially concludes on December 31, 2026. The company had earlier said it would work with Inspire Brands to transfer franchise rights while evaluating potential options for the brand’s future in India.
Why Dunkin Needs A New Strategy In India
Dunkin entered India in 2012 but struggled to build scale with its coffee and doughnut-focused format. Despite operating in several major cities, the chain was unable to achieve sustained growth and reported recurring losses under Jubilant FoodWorks, eventually leading to its decision to exit the franchise.
If Graviss secures the India rights, industry sources expect the company to significantly reposition Dunkin for local consumers. The strategy could include expanding beyond doughnuts and coffee with a broader menu, Indianised desserts, sugar-free products, and premium offerings to better align with evolving consumer preferences.
Graviss Could Expand Its Food Retail Portfolio
Graviss already operates Baskin-Robbins in India and has businesses spanning hospitality, food, and real estate. Its portfolio also includes The Brooklyn Creamery and hospitality assets, giving the company experience across multiple food service formats.
Neither Graviss Group nor Inspire Brands has officially announced a deal. However, the ongoing negotiations suggest Inspire remains committed to retaining Dunkin’s presence in India by appointing a new franchise partner after Jubilant’s exit.
FAQs
- Why is Jubilant FoodWorks exiting Dunkin India?
Jubilant FoodWorks decided not to renew its franchise agreement after Dunkin struggled to achieve sustained growth and profitability in India.
- Will Dunkin shut down in India?
No official shutdown has been announced. If a new franchise agreement is finalized, Dunkin is expected to continue operating under a different partner.
- What changes could customers see if Graviss acquires Dunkin India?
The brand could introduce a wider menu, more India-focused products, premium offerings, and healthier options to attract more customers.
- Who owns Dunkin globally?
Dunkin is owned by Inspire Brands, the US based restaurant company that also owns brands such as Buffalo Wild Wings, Arby’s, Sonic, and Jimmy John’s.
